Small Business Community Lunch

Marketing that pays off: How to budget for real results

Investing in marketing without a clear strategy for measuring results or setting the right budget can be a big setback - especially for small businesses. This session, led by Brad B McCormick, SMU instructor and seasoned marketing strategist, will give you the tools to help you get smarter with your marketing dollars and see real return on investment.

Key Takeaways:

Why marketing budgets matter more than ever
How much you should spend on marketing
How you spend your marketing budget
- Play the long and short game
- Get the most bank for your buck
- Invest in finding your sweet spot for sustainable growth

Walk away with a clear game plan to allocate your marketing resources more effectively - and grow your business with confidence!

About the Speaker:

Brad B McCormick is a digital brand & marketing strategist with over 25 years of experience helping brands act strategically in the digital world. Brad has led digital marketing projects for some of the largest brands in the world, including LEGO, McDonald's, and the US Federal Government.

Brad teaches Digital Marketing Strategy & Performance Management each semester at Southern Methodist University in Dallas and is a Past President of the DFW chapter of the American Marketing Association. Brad is the founder of MarketingBudget.io and also runs 10Louder, a strategic marketing consultancy focused on delivering enterprise-level marketing strategy to SMBs committed to growth.

RCC registration/cancellation policy:
Reservations with payment are required and will not be refunded unless cancelled three days prior to event. Substitutions will be accepted until noon the day of. Walk-in attendees will be seated based on space availability.