BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20250813T163000Z DTEND:20250813T180000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Small Business Community Lunch DESCRIPTION:Presented by\n\n\n\n\n\n\n\nMarketing that pays off: How to budget for real results\nInvesting in marketing without a clear strategy for measuring results or setting the right budget can be a big setback - especially for small businesses. This session\, led by Brad B McCormick\, SMU instructor and seasoned marketing strategist\, will give you the tools to help you get smarter with your marketing dollars and see real return on investment.\n\n\n\nKey Takeaways:\n\n Why marketing budgets matter more than ever\n How much you should spend on marketing \n How you spend your marketing budget\n \n Play the long and short game\n Get the most bank for your buck \n Invest in finding your sweet spot for sustainable growth\n \n \n\n\n\n\nWalk away with a clear game plan to allocate your marketing resources more effectively - and grow your business with confidence!\n\n\n\nAbout the Speaker:\n\n\n\nBrad B McCormick is a digital brand & marketing strategist with over 25 years of experience helping brands act strategically in the digital world. Brad has led digital marketing projects for some of the largest brands in the world\, including LEGO\, McDonald's\, and the US Federal Government.\nBrad teaches Digital Marketing Strategy & Performance Management each semester at Southern Methodist University in Dallas and is a Past President of the DFW chapter of the American Marketing Association. Brad is the founder of MarketingBudget.io and also runs 10Louder\, a strategic marketing consultancy focused on delivering enterprise-level marketing strategy to SMBs committed to growth.\n\n\n\n\n\nRCC registration/cancellation policy:\n\nReservations with payment are required and will not be refunded unless cancelled three days prior to event. Substitutions will be accepted until noon the day of. Walk-in attendees will be seated based on space availability. X-ALT-DESC;FMTTYPE=text/html:

Presented by

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\nMarketing that pays off: How to budget for real results

\nInvesting in marketing without a clear strategy for measuring results or setting the right budget can be a big setback - especially for small businesses. \; This session\, led by Brad B McCormick\, SMU instructor and seasoned marketing strategist\, will give you the tools to help you get smarter with your marketing dollars and see real return on investment.
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\nKey Takeaways:\n\n\n

\nWalk away with a clear game plan to allocate your marketing resources more effectively - and grow your business with confidence!
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\nAbout the Speaker:
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Brad B McCormick is a digital brand &\; marketing strategist with over 25 years of experience helping brands act strategically in the digital world. Brad has led digital marketing projects for some of the largest brands in the world\, including LEGO\, McDonald'\;s\, and the US Federal Government.

\nBrad teaches Digital Marketing Strategy &\; Performance Management each semester at Southern Methodist University in Dallas and is a Past President of the DFW chapter of the American Marketing Association. Brad is the founder of MarketingBudget.io and also runs 10Louder\, a strategic marketing consultancy focused on delivering enterprise-level marketing strategy to SMBs committed to growth.
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\nRCC \;registration/cancellation policy:
\nReservations with payment are required and will not be refunded unless cancelled three days prior to event. Substitutions will be accepted until noon the day of. \; Walk-in attendees will be seated based on space availability.
\n LOCATION:Temporary Richardson City Hall UID:e.1719.12722 SEQUENCE:3 DTSTAMP:20260428T104412Z URL:https://business.richardsonchamber.com/events/details/small-business-community-lunch-12722 END:VEVENT END:VCALENDAR