Description

Fossil's Transformation to Global Giant
Featuring Jennifer Pritchard, president of retail division at Fossil, Inc.



Fossil’s transformation from a watch manufacturing company to one of the most recognized brands in retail sounds like a daunting task. A challenging task for sure, but one Fossil simply had to embrace if it was to stay relevant and in business. The company met the challenges of a changing and often finicky consumer, improved and expanded its product line, and weathered the economic downturns of the last quarter century to become one of the most successful retail companies in the world. Find out how this company became a worldwide retail giant specializing in the design, innovation and marketing of fashion lifestyle and accessory products for men and women.