Monthly Luncheon - Why People Push Back: The Psychology of Leadership That Actually Works

Date and Time

Tuesday May 5, 2026
11:15 AM - 1:00 PM CDT

Networking: 11:15 am
Program: 12:00 - 1:00 pm
*Lunch included

Location

Richardson Chamber of Commerce

Fees/Admission

$25 Members
$50 Non-members

Registration Notice:
Cancellations must be made at least 3 days prior to the event to receive a refund. Walk-in pricing, if available, will be $10 higher than the registration rate and subject to availability. Registration information may be shared with event sponsors.

Website

Small Business Community

Contact Information

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Description

Led by the Small Business Community Committee

Ever had an employee, client, or partner react in a way that made no sense?
One conversation builds momentum. Another creates tension, confusion, or resistance—and you’re left wondering what went wrong.

In this session, Dr. Suzette Plaisance Bryan of UT Dallas will break down the SCARF model, a simple, practical framework that explains what actually drives human behavior at work.

You’ll learn how to:

Give feedback without triggering defensiveness
Handle tough conversations with more confidence
Create clarity so your team knows exactly what to do next
Build trust quickly with employees, clients, and partners

This isn’t theory—it’s real-world communication you can use immediately in your business.
If you’ve ever walked out of a conversation thinking “that didn’t go how I expected,” this session will change how you lead and communicate.

In addition, you’ll learn about two valuable UT Dallas programs—UTDsolv and UTDserv—and how they can provide support, resources, and talent connections to help your business grow.

Sponsor:
(Limited to 2 non-competing businesses)
$750 - includes premier reserved table, recognition from emcee, logo printed in programs, logo on event promos and signage, @mention on social media, may bring branded items to event