Brown Bag Lunch - June 12
Date and Time
Tuesday Jun 12, 2018
11:30 AM - 1:00 PM CDT
Lunch: 11:30 am
Program: 12 - 1 pm
Location
Richardson Chamber of Commerce
411 Belle Grove Dr.
Richardson, TX 75080
Fees/Admission
Member $5
Non-member $20
Website
Contact Information
Andrea Young
972-792-2819
Send Email
Brown Bag Lunch - June 12
Description
Maintain your competitiveness through solid market research
Featuring David Slatter, president, ExperiPro
For small to mid-sized companies market research plays a critical role in making informed business decisions. Market research can help you create a business plan, launch a new product or service, optimize your existing products and services, beat out the competition, and expand into new markets. Imagine how much more effective your sales initiatives could be when you really know who your customers are, and why they buy from you (or not), and if you understood who you are competing against and what sets you apart from the pack.
This month’s program will provide practical advice about how and when to use research, what types of research work best in given situations, and tips & tricks to avoid the most common pitfalls. It will include examples of where to find low-cost data to answer your most important questions.
About the speaker:
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RE-ORDER YOUR BROWN BAG LUNCH!
You can pre-order online with Jersey Mike's and have it delivered to the Chamber office in time for the lunch program, or pick it up at the East Side location (700 E. Campbell Rd., corner of Campbell Rd at N. Central Expy). To ensure delivery to the Richardson Chamber for the Brown Bag Lunch event, please place order the day before, or by 9 AM the day of the event. Put "Deliver- Richardson Chamber Brown Bag Lunch" in the Notes section during the online check out. You may see that the only "order type" available online is for pickup. As long as you specify "Deliver- Richardson Chamber Brown Bag Lunch" in the Notes, Jersey Mike's will deliver to the Chamber.
For small to mid-sized companies market research plays a critical role in making informed business decisions. Market research can help you create a business plan, launch a new product or service, optimize your existing products and services, beat out the competition, and expand into new markets. Imagine how much more effective your sales initiatives could be when you really know who your customers are, and why they buy from you (or not), and if you understood who you are competing against and what sets you apart from the pack.
This month’s program will provide practical advice about how and when to use research, what types of research work best in given situations, and tips & tricks to avoid the most common pitfalls. It will include examples of where to find low-cost data to answer your most important questions.
About the speaker:

David Slatter, president of ExperiPro, is a past market research executive from Texas Instruments. He brings 30 years of experience in a variety of senior management positions in Europe and the US in strategic marketing, communications and market research. He started ExperiPro, an insights-driven marketing strategy firm based in Dallas, in 2001, and has worked with dozens of companies and business leaders to develop powerful Go-to-Market programs and product launch initiatives. His clients include- Baylor Scott & White, TGI Fridays, Texas Capital Bank and Brinks. David also serves on the board of Dallas chapter of the American Marketing Association as the EVP of Insights & Strategy.
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You can pre-order online with Jersey Mike's and have it delivered to the Chamber office in time for the lunch program, or pick it up at the East Side location (700 E. Campbell Rd., corner of Campbell Rd at N. Central Expy). To ensure delivery to the Richardson Chamber for the Brown Bag Lunch event, please place order the day before, or by 9 AM the day of the event. Put "Deliver- Richardson Chamber Brown Bag Lunch" in the Notes section during the online check out. You may see that the only "order type" available online is for pickup. As long as you specify "Deliver- Richardson Chamber Brown Bag Lunch" in the Notes, Jersey Mike's will deliver to the Chamber.