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President's Club profile: Advocare

President's Club profile: Advocare
In 1993, Charles E. Ragus founded AdvoCare, a health and wellness company, with the commitment to be an advocate who cared. AdvoCare provides innovative nutritional, weight-management and sports performance products.
Ragus built the company to empower others to become better versions of themselves by providing world-class products, education, and inspiration designed to help people look better, feel better, perform better.
Today, the company continues following the 10 principles outlined by Ragus:

  1. Honor God through our faith, family and friends.
  2. Respect and strengthen the family.
  3. Believe in the dignity and the importance of the individual.
  4. Create a standard of excellence recognized as superior by the direct sales industry.
  5. Believe that honor, integrity and principles are the foundation of a great life and company.
  6. Commit to mutual loyalty and trust between AdvoCare and its distributors.
  7. Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare distributors.
  8. Commit to ongoing personal growth and development through professional training and educational programs.
  9. Build self-esteem by promoting a sense of personal worth among all people.
  10. Continually expand our market by providing the most effective and highest quality products and service available.
AdvoCare products focus on four areas:
  • Energy: An active lifestyle needs energy. From drink mixes to bars and ready-to-drink products, AdvoCare Energy provides mental focus, hydration, and on-the-go nutrition.
  • Sports Performance: Make the most out of your workout with supplements to support muscle performance, endurance and repair — before, during and after training.
  • Weight Management: Safe and effective weight-management solutions. Slim down, tone up and take control with the help of shakes and supplements to fit your lifestyle.
Wellness: Designed to help you reach and maintain a well-balanced lifestyle, Wellness provides essential vitamins, minerals and nutrients for a healthier you.

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