Richardson launches campaign to attract young professionals

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August 07, 2016
The Richardson Economic Development Partnership (REDP) has launched a new talent attraction campaign and microsite in an effort to better tell the city’s story and attract millennial workers to live, work and play in Richardson.
 
“Richardson is seen as a worldwide hub of innovation that has diversified beyond its global Telecom Corridor® reputation to be at the forefront of a variety of other tech sectors, as well as other business sectors that are intense users of innovative technologies,” said Bill Sproull, president and CEO of the REDP. “This is why we are initiating this campaign, to stay focused on continuing to attract smart, capable, young, tech-savvy workers to help feed this demand."

Richardson’s robust business climate – from small, entrepreneurial start-ups to thriving growth-stage companies and large, well-established national/global firms such as State Farm, Raytheon, Samsung, AT&T, etc. has helped establish plenty of job opportunities.  According to Richardson employers, there are currently more technical positions open than qualified candidates to fill them.

See REDP's Marketing Director Jenny Mizutowicz on FOX4 News. 

 
To meet this goal of attracting new talent, the REDP has built a microsite, RealRichardson.com, which will help connect young professionals with job opportunities and places where they can live in Richardson.
 
Currently, Richardson has about 4,000 high-quality apartments and condos, many with direct proximity to the DART light rail line and/or convenient access to the latest in mixed-use retail, dining and entertainment options.
 
In addition to job postings, the microsite houses a series of videos that discuss all of the amenities that Richardson has to offer young professionals.
 
These videos are focused on achieving three goals:
  • Fulfill Richardson’s corporate employers’ demand for a high-tech workforce
  • Help fill the abundant, upscale urban-style housing currently available or being built in Richardson
  • Actualize the city’s vision of Richardson as a “live, work and play” environment
To view all the videos, visit the REDP YouTube page.



“There are many amenities that make Richardson a strong choice for young professionals,” said Richardson Mayor Paul Voelker. “We have large employment centers with multi-national corporations which provide employment and entrepreneurial opportunities. We’ve also balanced work by creating trails, signature parks, music and art festivals and other attractions that make life fun. This campaign packages all of those things young professionals love to see in a home and will add to our reputation as being a great destination for them.”
 
The campaign and microsite officially launched July 12.
Contact:
Jenny Mizutowicz, Manager, Marketing and Research
jenny@telecomcorridor.com